For this task I was asked to research on an online radio programme. the institution which I am researching is the BBC (British Broadcasting Corporation). The radio station is Radio 1, the programme name is 1Xtra. It is a radio show presented by Trevor Nelson, and is aired on Saturdays from 7pm until 9pm, it is basically a mix of RnB, Hip-Hop, UKG & Grime.
Trevor Nelson has been DJ-ing for a long time. he hit the big time when he started up the mad-hatter sound system, he had a very heavy DJ Schedule, including kiss FM, which he started while the station was a pirate channel, then continued working there after it was legalised. 10 years after he started at kiss FM Trevor went on to work at Radio 1. he has won the best DJ Mobo award twice over. he continues to DJ across the UK and the world, and in 2010 he won the Sony Gold Award.
The website is presented in very neutral colours, and it is very easy to negotiate your way around the site. The website is quite an adult one, and indicates is for serious music listeners.
There is a picture of Trevor Nelson to attract those who recognise the presenter and like his work. the website is trying to make us feel like we're a part of the show. We can see live media and listeners can contribute to the show and suggest songs you would like to hear.
There are lots of links on youtube showing Trevor Nelson's work, for example, When Trevor Nelson Met Kanye West, or his Akon Interview. You Can also See him On the red carpet at the Mobo awards in 2008. on the actual Radio 1 website there areLinks to listen live, previous shows, photos, tracklists, videos and contact details. web cam, archive of things to look at, downloads of videos, and slide shows of photographs.. DJ Nelson has a Twitter Account where you can see any posts he uploads. Just by googling Trevor Nelson you can find plenty of information about him or media links.
The target audience is Adults or teenagers, and this is reflected in the design and content of the website. you can listen to any show at any time once it has been aired, and you can listen to the show on the radio or online. You can find out more about the shows and when they are on through radio announcements or the website, at The Radio 1 Website.
Monday, 17 January 2011
Radio Station Research - Capital FM Radio Station
Capital FM is a radio station very aware that they may have many different ages in their audience; Therefore they try to keep the content of their show as child-friendly as possible. No rude words are used, if they are they are always bleeped out, and the content is not crude or over-rated. One criticism many people have of capital FM is that they only play a certain type of music, Pop music, which can get very repetitive. the show is a very happy show with a positive energy, which some people find extremely irritating. There is lots of chatting included in the broadcasting, and presenters involve little games, which means often you find yourself thinking, "just play the music!!!" The audience varies from working class to middle class, and the presenters try to act in a very informal way.
Capital is broad casted from their studios in Leicester square, at all hours of the day. More toward Christmas they play lots of seasonal songs as well as their usual songs. There is a whole range of presenters, most of whom are now house-hold names across London, For example, Johnny Vaughan, or Lisa Snowdon.
Mainly the audience comes from a very young age, (children in the car with their parents on the way to school) all the way up to around middle age. Older audiences aren't being targeted as much, with the assumption that they don't appreciate modern music. in my opinion this is a stereotype which lowers Capital's audience numbers. Most listeners have very celebrity-based interests. Capital's Breakfast show has recently been voted Number 1 in the country, and a large audience is often attracted more by "freebies", such as show tickets or a chance to meet celebrities, rather than actual show content.
Capital's advertising and PR methods are very intelligent, for example, if they advertise a competition, you have to listen every single hour to hear your chance to win, which immediately raises the shows audience numbers. Also if you win, you don't get a phone call, You have to phone in, which costs you a lot of money, which all goes into capital's pocket. The show is not just studio based, they now host the infamous "Jingle Bell ball" and "summer time ball". Some of the tickets for these events are competition based, while the rest are highly priced and sell out in minutes after release.
Actually on the capital FM website, there are several links to other media, and as soon as you are on the website you understand the website is not fully Music based but more celebrity based. The show is very listener friendly, with links to prizes, applications, videos, ("Video Fun", Backstage Videos), Pictures, "Celebrity Snaps", And music news. another very clever technique is right at the top of the website page is shouted at us, "Give the Gift of Giving this Christmas", then information about capital's help a London child appeal. this gives the impression that capital is a very loving station, and tugs at the viewer's heartstrings. Capital's parent company is Global Radio.
Subscribe to:
Comments (Atom)